SEO analysis, reporting and monitoring
SEO analysis and tracking are the fundamental pillars of any successful SEO strategy, providing an in-depth understanding of a website's online performance and identifying opportunities for continuous improvement.
Quick overview of SEO analysis reporting
Companies want to position themselves at the top of their targeted keywords. FirstPage statistics indicate that being at the top of the SERP in your niche generates CTR (Click-through Rate) rates of 39.8% in 2023. This represents a massive share of traffic, considering that results in second and third positions get 18.7% and 10.2% respectively.
The acronym SERP, which stands for "Search Engine Result Page", refers to the web page displayed by a search engine in response to a query entered by a user. This page presents a selection of links deemed most relevant to the search intent, whether informative, transactional or decisional. In simpler terms, this is the page that appears when a user performs a search on engines such as Google or Bing.
Search volume remains insufficient as the most influential ranking factor. However, it is imperative to achieve zero position, often known as Feature Snippet, as a means of channelling the majority of traffic to your site.
SEO analysis: How do we know if our SEO efforts are working?
The SEO analysis report tracks a website's SEO performance.
It tells us what SEO marketing actions are working (for example, identifying specific keywords for organic search) and recommends opportunities for growth. An excellent SEO report includes an overview, key metrics (usually presented in graphical and tabular form) and high-level opportunities for next steps.
What's included in SEO reports
Given the enormous amount of data involved in SEO, it's best to present it concisely. We think our busy customers will appreciate it!
Our SEO report is based on in-depth analysis using powerful SEO tools such as Semrush. We also draw on data from Google Search Console and Google Analytics to gain valuable insights into your website's performance.
These tools enable us to examine key metrics in detail, track traffic trends and understand user behavior, helping us to develop effective SEO strategies and provide relevant recommendations to improve your site's visibility on search engines.
Overview
It gives the customer an overview of what to expect in the SEO report. The overview acts as an executive summary. It helps the customer become familiar with our report by summarizing the main points. When we work with customers with little or no SEO knowledge, this overview will help them navigate through the information easily.
Key performance indicators (KPI)
This is the most substantial section of the report. The KPIs demonstrate how effectively we are meeting our customer's objectives. By measuring these goal-oriented metrics, we'll know if we're making progress (or what needs to be improved if we're going in the wrong direction). Popular SEO KPIs include organic traffic, conversion rate, CTR, keyword ranking and link building.
Opportunities
During our SEO analysis, we identify strategic opportunities to improve website visibility and performance. By examining market trends, user behavior and competitor SEO practices, we make specific recommendations to capitalize on these opportunities. This may include optimizing existing content, creating new targeted pages or improving site structure for better search engine indexing. By implementing these recommendations, our customers can take advantage of market trends and maintain their competitive edge.
Internal link analysis
We not only evaluate the presence of internal links on your site, but also analyze their quality, relevance and structure. By optimizing the structure of internal links, we aim to improve user navigation through your site and reinforce the authority of pages that are important for SEO.
Link building
Our team performs an in-depth assessment of your current backlink profile to identify opportunities for growth and areas for improvement. We then design customized link building strategies to acquire high-quality backlinks from relevant and authoritative sites, boosting your domain authority and improving your search rankings.
Technical SEO audit
The technical SEO audit is an essential part of our process. We review every technical aspect of your website, from URL structure and HTML tag optimization to page load speed and mobile-friendliness. By identifying and correcting technical issues, we ensure that your site is well understood and ranked by search engines, helping to improve its online visibility.
Competitive analysis
Our competitive analysis goes beyond simply observing what your competitors are doing. We take an in-depth look at the content strategies, targeted keywords and digital marketing tactics of your main competitors. Using this information, we tailor your content and SEO strategy to help you outperform the competition and gain visibility on search engines.
Frequently asked questions about the SEO analysis report
What is an SEO report?
An SEO report is an effective way of communicating to stakeholders (usually your boss or client) the impact your SEO efforts are having on their business. It's no longer just about sending a monthly report showing traffic over the last 30 days and associated conversions. A good SEO report should show :
- Visit progress made.
- Visit business activities and their impact.
- Recommendations to stimulate growth.
Why run a regular SEO report?
SEO is a key channel for most companies, and is receiving increasing investment and attention. Companies see SEO as an essential marketing platform. A well-designed SEO report helps you achieve your online performance objectives. Understanding metrics and key performance indicators (KPIs) is therefore crucial to assessing the effectiveness of your SEO efforts.
Choose the metrics and KPIs for your SEO reports:
- Organic traffic How many visitors come from search engines?
- Keyword positioning Where do your keywords rank in search results?
- Click-through rate (CTR) What percentage of people click on your links in search results?
- Conversions How many users carried out a desired action (purchase, registration, etc.)?
- Bounce rate How many visitors leave your site after viewing a single page?
- Time spent on site How long do users spend on your site?
- Inbound links How many external sites link to your site?
- Content analysis Which pages generate the most traffic and conversions?
How can SEO report data be used to improve a site's SEO?
The data collected can be used to adjust content strategies, optimize pages for specific keywords, improve technical aspects of the site, and strengthen the backlink profile, all with the aim of improving visibility and search engine rankings.
What's the difference between an SEO report and an SEO analysis?
An SEO report focuses on presenting current results and performance data, while an SEO analysis involves a deeper evaluation of tactics, strategy and results to identify the underlying causes of performance and propose specific solutions.
How long does it take to see results after implementing the recommendations of an SEO report?
Results may vary depending on the nature of the changes, competition in the sector, and search engine algorithms. Generally, improvements can be observed within three to six months of implementing the recommended changes.
