Technical SEO optimization of a website

Technical SEO is the foundation on which an effective SEO strategy is built. This discipline aims to optimize structure, code and accessibility for search engines.

We understand the importance of this optimization to improve online visibility and achieve top rankings in search results.

What is SEO and why is it important?

 

Technical SEO (or SEO optimization) is the process of ensuring that your website is compatible with search engine guidelines, so that it can be crawled and indexed without hindrance. The main objective of a technical SEO audit is to evaluate your site's current SEO and determine where improvements can be made to optimize the online experience.

Over the years, user requirements have evolved considerably, and search engines have become increasingly sophisticated. According to Statista, there are now around 3.5 billion smartphone users worldwide. This exponential increase in smartphone use has prompted Google to launch an algorithm update that places greater emphasis on site speed and mobile experience when ranking web pages.

Today, websites with poor structure, slow loading times and erratic redirects can be penalized by Google. Without proper intervention, these technical SEO problems can lead to a significant drop in search rankings and organic traffic. Given that the top organic search results capture nearly 50% of clicks, a drop in position could be fatal for your business.

Technical SEO: Create actionable SEO strategies

Technical SEO audit

We perform a comprehensive SEO technical audit to identify and resolve your site's technical SEO issues. The audit encompasses essential checkpoints, including mobile performance, internal link structure (internal mesh), page load speed, XML sitemap, indexing, crawl errors, robots.txt and site architecture. Using the results of the analysis, we develop short- and long-term solutions to improve your visitors' site experience and increase your Google rankings.

Competitor analysis

Get a comprehensive view of your competitors' optimization tactics and determine your conversion opportunities. Our technical SEO consultant evaluates your competitors' keyword performance, search engine rankings, social media presence, and technical and backlink profiles. These processes enable us to create strategies that will provide you with a distinct advantage in your niche market.

Metadata analysis

Improve your online visibility and gain more traffic with meta tags that effectively describe the content of your pages to web visitors and search engines. PIVOTAL7 performs technical SEO for WordPress, which involves analyzing and optimizing your meta descriptions, title tags, meta keywords, alt attributes and robots tags. In this way, we ensure that no misused metadata can seriously harm your SEO performance.

Image optimization

Large images slow down your site's performance and draw visitors away from the pages. Reduce your site's loading time and attract more customers with technical SEO for e-commerce. Our specialists choose the right file format, optimize your alt attributes, reduce the file size of your images, use image sitemaps and maximize image optimization plugins.

Speed optimization

Page speed affects your ranking and, more importantly, your customers' online experience. Our technical SEO specialists activate file compression to reduce the size of your CSS, JavaScript and HTML files. We also optimize your code, reduce redirects, leverage browser caching, use content delivery networks (CDNs) and improve server response time.

 

Tagging structured data

Make it easier for search engines to crawl, interpret and display your content by using schema markup. We highlight the elements of your page, assign data tags, create the HTML and add schema markup to your page. Our team uses Google's Structured Data Test Tool to test your markup and diagnose any problems. 

Keyword search

Keyword research is the blueprint for your digital marketing strategy. Gain insights into current industry trends and consumer behavior and ensure appropriate keyword usage across your website. Our SEO specialists study your niche and perform technical SEO audits to determine your keyword rankings and optimize your web pages with high-performance search terms.

 

Backlink analysis

Get a better understanding of your site's online authority and ranking capabilities with technical SEO for e-commerce and other platforms. Our team performs backlink analysis to ensure you acquire inbound links from reputable, high-authority websites. We use various sources of backlink data to identify your referring domains, verify their site authority and determine the extent of social sharing of linking pages.

 

Penalty recovery

Google penalties can be the product of algorithmic changes or black hat technical SEO for WordPress. To help you recover from a penalty, our SEO experts use Google Search Console to identify what type of penalty is affecting your site, evaluate your backlink strategies and resolve variations in the original web pages and content crawled by Google. We also check all your redirects to make sure they're working properly. 

Website migration

Website migration is a delicate process. Develop a robust migration plan to avoid losing valuable traffic. We carry out an SEO-friendly website migration, which involves evaluating analytics performance, mapping all URLs changed from the old site to the new domain, updating all internal links, eliminating duplicate content, managing 404 pages and tracking traffic and rankings.

 

Improve your website's performance and generate more organic traffic

 

 

Technical SEO for WordPress and other CMS is crucial to online success. With the right technical SEO strategy in place, you can identify problems with your site, take immediate action to resolve them, and ensure that all SEO elements are working properly.

Leverage our SEO services to your advantage and achieve long-term profitable growth. Here's what you can expect when you work with our technical SEO company

In-depth site audits

Your website's performance is the result of different variables working in harmony. At Thrive, we perform comprehensive site audits for your technical SEO, paid campaigns, conversion rate optimization (CRO), backlink profile, analytics and competition. In this way, we make business decisions backed by data and research.

Goal-oriented web strategies

During our initial consultation, we determine and analyze the current state of your campaign, your marketing objectives and your expectations. In this way, we ensure that all our technical SEO tactics are aligned with your objectives. Our team also uses a variety of distribution methods to increase leads and traffic to your site.

Analytics and reporting

Track the performance of your SEO campaign and stay in touch with all your online activities. Our team uses analytics to gather actionable insights and get the results you want. We also provide regular consultations, email updates and monthly reports, so you're aware of your marketing strengths, weaknesses and opportunities.

Complete SEO solutions

Protect your website for the future and achieve higher conversion rates with SEO solutions tailored to your brand. Our team eliminates anything that slows down your website's performance, optimizes your page content and humanizes your brand to appeal to both search engines and online users.

SEO optimization: creating a better user experience on search engines

At the heart of algorithmic changes lies a single objective: to provide the best possible user experience. To do this, you need a thorough understanding of what technical SEO is, what it entails and how you can use a technical SEO audit to ensure that your website complies with search engine guidelines and industry standards.

On-page technical SEO comprises several components, such as site load speed, Accelerated Mobile Pages (AMP), robots exclusion standard (robots.txt), XML sitemap status and content quality. These factors are essential to your website's online performance. According to Google, a page load speed of 10 seconds can lead to a 123 % increase in bounce rate. A one-second delay in mobile page loading time can lead to a 20 % drop in conversion rate, an 11 % decrease in page views and a 16 % reduction in customer satisfaction.

Don't wait for technical SEO problems to cause adverse SEO consequences for your site. Invest now in technical SEO for e-commerce, WordPress and other Content Management Systems (CMS) and save time and money later. Schedule a call with our technical SEO consultants to learn more about technical SEO for WordPress and its importance to your business.

Frequently asked questions about SEO

What is Technical SEO?

Technical SEO refers to the process of optimizing your website for crawling and indexing by search engines. It's about making your site easy to understand for these engines, so that they can accurately rank your site in search results. Here are some key elements of technical SEO:Page loading speed A fast site is essential for a good user experience and good search engine rankings.

  • Site architecture A logical, well-organized site structure makes navigation easier for users and crawlers (search engine spiders).
  • Adaptability to mobile devices Your site must be optimized for mobile devices, as Google favors mobile-friendly sites.
  • Use of structured data Structured data tags help search engines understand the content of your site.
  • Tags and attributes Use HTML tags (such as and ) and attributes correctly to improve search engine understanding of content.</li> <li><strong>robots.txt and sitemap files</strong> The robots.txt file controls crawler access to your site, while the sitemap shows search engines the structure of your site.</li> </ul> <p> </p></div> </div><div class="et_pb_module et_pb_toggle et_pb_toggle_2 et_pb_toggle_item et_pb_toggle_close"> <h3 class="et_pb_toggle_title">What are the best practices for technical SEO?</h3> <div class="et_pb_toggle_content clearfix"><p>Here are some best practices for technical SEO that the PIVOTAL7 agency can help you implement to optimize your website:</p> <ol> <li>Choosing your domain's format: we configure your domain's parameters to determine how you want it to be accessed by search engines and users. We make sure to use lowercase characters, to use hyphens to separate words in the URL and to avoid unnecessary characters.</li> </ol> <ul> <li>We optimize the structure of your URLs: Use lowercase characters.</li> <li>We keep URLs short and simple.</li> <li>We avoid unnecessary characters and words.</li> <li>We use targeted keywords in URLs without overloading them.</li> </ul> <ol> <li>Navigation and website structure: We organize your site logically with a clear navigation structure. This makes navigation easier for users and crawlers.</li> <li>Structured data tagging: We use structured data tags (such as Schema.org) to help search engines understand the content of your site. This can improve the display of rich snippets in search results.</li> <li>Checking your canonical URLs: We make sure your pages have correctly defined canonical URLs to avoid duplicate content problems.</li> <li>Finding and fixing broken links: Broken links can harm the user experience and your search engine rankings. We use tools to identify and correct broken links on your website.</li> <li>Optimizing your 404 page: We customize your 404 error page to help users find relevant information even when they land on a non-existent page.</li> <li>XML sitemap optimization: We create an XML sitemap to help search engines efficiently crawl and index all the pages on your site.</li> <li>SSL and HTTPS: We make sure your site uses HTTPS to guarantee user security and improve your search engine ranking.</li> <li>Website speed: We improve the loading speed of your pages. 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