Natural search engine optimization

Search engine optimization (SEO) aims to position your website strategically in search engine results, to improve visibility and attract qualified traffic. By implementing effective SEO techniques and strategies, you can not only increase your online presence, but also reinforce your authority in your field of activity.

How to optimize content?

How does Google search engine optimization work?

Visit Google referencing works through a combination of automated processes and manual strategies. At the heart of this system are Google's crawlers, also known as robots or spiders. These robots explore the web relentlessly, analyzing every page they come across to understand its content and structure. When these crawlers visit a web page, they extract the text, links and other essential data, indexing them in Google's massive database.

What is SEO?

SEO, or Search Engine Optimization, is the art of optimizing websites to make them more attractive to these robots. This involves adjusting various site elements, such as meta descriptions, title tags, content quality and organization, as well as inbound and outbound links. The aim is to make each page as visible and relevant as possible for specific queries.

Good SEO requires a thorough understanding of these mechanisms and the factors Google uses to rank sites. These include content relevance, user experience, page load speed and site security. Mastering these elements can significantly improve a site's visibility on Google. This in turn leads to increased traffic and potentially more conversions or sales.

Don't confuse SEO and SEA, SEA being the paid referencing offered by Google ADS.

Where high-impact results meet long-term success.

Learn how our SEO services can transform your business from invisible to invincible: from keyword research and competitive analysis to site architecture and conversion optimization.

Keyword search

Competitive analysis
Search intent optimization
Refreshing your keyword strategy
Support keyword themes
Keyword opportunities

Technical SEO

Keyword audit on the Google search engine
International SEO audit
301 redirect mapping
In-depth analysis of the website's technical structure
Optimization of HTML tags (title tags, meta tags, etc.)
Improved page loading speed
Optimizing URL structure
W3C-compliant validation of HTML and CSS code

SEO on page

Internal link audit
Page optimization
Cannibalization of keywords
Optimizing the featured extract
Optimization of SERP functionalities
Audit of site architecture
Conversion rate optimization
Content audit
Creation of relevant key content
Create quality content

SEO off page

Link building
Backlink audit with manual disavowal
Optimizing your Google company profile
Local citation audit
Local quote construction
Google my business
Google analytics

Your SEO strategy should be as unique as your business

Pivotal campaigns use proven SEO strategies that deliver reliable earnings while adapting to your needs for a tailored experience.

Sustainable growth with long-term ROI. Diversified services rooted in innovation. Empowerment through education. Singular focus on one objective at a time.

Frequently asked questions about Google search engine optimization.

seo-frequently-asked-questions-seo-audit

What is technical SEO?

Technical SEO is the process of optimizing the technical aspects of a website to help search engines crawl and index it more efficiently.

This often involves improving site architecture, ensuring browsability, increasing speed, securing the site with HTTPS and making it mobile-friendly. These elements are fundamental; they ensure that your content is accessible to both search engines and users.

How does technical SEO differ from on-page SEO and off-page SEO?

Technical SEO focuses on optimizing a website's infrastructure.

On-page SEO focuses on content and ways of optimizing it for both search engines and Internet users. This includes the use of keywords, meta-tags and content quality.

Off-page SEO, on the other hand, deals with external ranking factors such as backlinks and social signals. Essentially, technical SEO makes a website accessible and ergonomic for search engines. On-page SEO makes it understandable, and off-page SEO makes it trustworthy.

What are the most common technical problems in SEO?

Common SEO technical problems include :

Website speed: A slow website can frustrate users and have a negative impact on your site's ranking.

Path errors: These prevent search engines from accessing and indexing your site's pages. This results in a loss of traffic and visibility.

Duplicate content: Content that appears in more than one place on the Internet can dilute your search rankings.

Broken links: Links that lead nowhere damage the user experience and can affect your site's SEO performance.

Incorrect use of redirects: Incorrectly implemented redirects can make content harder for users and search engines to find.

Identifying and solving these problems is crucial to improving a site's search performance and user experience.

How does your SEO agency identify problems?

Identifying technical SEO problems involves a methodological combination of tools and strategies. Your technical SEO consultants will carry out an audit of your website to assess :

if search engines can browse and index it.
They will also examine over a hundred potential problems:

missing site plans
drawing errors
redirection strings etc...

Google search engine optimization and constant Google algorithm updates?

Updates to Google's algorithms directly influence SEO strategies, including SERP (Search Engine Results Page) features. SERPs are enriched elements on results pages, such as featured snippets, knowledge panels, and reviews. These features can dramatically increase a site's visibility and click through rates. Pivotal7 meticulously tailors its strategies to maximize the chances of our customers taking advantage of these SERP features.

Thanks to this strategic adaptability, our agency is able to not only maintain but also improve SEO metrics for our customers.

This proactive approach enables us to continue delivering tangible, sustainable results. It reinforces the visibility and performance of our customers' sites in an ever-changing digital environment.

Do you offer implementation services for your SEO recommendations?

Yes, we offer a full range of SEO services, including website design for our audit recommendations.

Our team of technical SEO consultants can help you implement the recommendations of your SEO audit. This ensures that the insights gained from your audit are effectively translated into concrete results. To find out more about our implementation capabilities, speak to an SEO consultant today.

Natural referencing: Get clear, reliable results.

It's not just about improving organic visibility and driving traffic to your site. Our aim is to build an SEO strategy that is in constant harmony with your growth objectives, in order to deliver tangible results.

To do this, we start with a thorough learning phase, where we dive deep into your business and its objectives. We carefully examine the intricacies of your industry, analyze the competition, and study the interests and behaviors of your target audience.

Then we move on to the strategy phase, where we build the framework for your SEO strategy, starting with the identification of relevant keywords.

Once we've established your keyword strategy, we prepare your campaign by evaluating all aspects of your business, both on- and off-site, through the prism of that strategy.

We then move on to implementing our SEO framework, providing you with a continuous stream of search optimizations that form an action plan tailored to your in-house resources.

Finally, once your campaign is underway, our aim is to measure progress towards your goals and maintain a steady trajectory towards sustainable SEO success.

How to ensure good natural referencing?

Google's frequent algorithm updates can significantly transform the SEO landscape. This has a direct impact on search engine rankings.

Our agency remains at the forefront of these developments, continually adapting our strategies to respond effectively to Google's new criteria.

Each algorithmic update is generally aimed at improving the relevance and quality of search results. How? By penalizing abusive SEO practices and rewarding sites that offer real added value to users.

To navigate through these changes, our team constantly monitors and analyzes each new update in depth:

- - - - identifying key changes and making the necessary adjustments to our SEO tactics.
      - testing new approaches to content and site structure.
      - constantly developing links to ensure that our customers always benefit from the best SEO practices.

Google search engine optimization and constant Google algorithm updates?

Thanks to this strategic adaptability, our agency is able to not only maintain but also improve SEO metrics for our customers.

This proactive approach enables us to continue delivering tangible, sustainable results. It reinforces the visibility and performance of our customers' sites in an ever-changing digital environment.