Content Marketing: content strategy and optimization

Metamorphose your keyword research into a coherent content plan that broadens your thematic authority, elevates your rankings and increases organic traffic. We create content that positions, resonates and converts.

Captivating, keyword-rich content doesn't just build organic traffic; it also generates repeat visits and inspires customer loyalty.

Content marketing: a customized case study

We work with you to understand the topics, tone and materials that appeal to your potential customers and are consistent with your corporate image.

- Get better visibility and ranking in search engine results pages (SERPs).

- Position your brand as an industry authority and build trust with potential customers.

- Stimulate better engagement and higher conversion rates with relevant content optimized for search intent.

- Create enduring digital assets that continue to attract and engage visitors over the long term.

Your vision and our content strategy

In a digital age where online presence can make or break a brand, a content marketing service ensures that your business is visible, relevant and resonant with your target audience.


Visibility and Organic Traffic

Search-optimized content helps your pages appear higher in search engine results pages (SERPs), and this increased visibility ultimately drives more organic traffic to your site.

Credibility and authority

Quality content positions your brand as an expert in its field. When users regularly find valuable information on your site, they're more likely to trust and engage with you.

User engagement

SEO content isn't just for search engines, it's also for users. Well-written content that captures and maintains attention leads to lower bounce rates and longer time spent on your site.

Adapting to algorithms

Search engine algorithms are evolving, with a focus on delivering the most relevant content to users. Website content marketing services ensure that content remains relevant and in tune with these changes.

Obtaining backlinks

Quality content is more likely to be shared and linked to by other websites. Backlinks from reputable sources serve as endorsements that can greatly improve your site's ranking.


Long-term value

Some marketing tactics stop generating traffic once the budget runs out, but SEO content offers long-term value. A well-optimized piece can continue to attract traffic and generate leads long after its publication date. 

Get a free SEO consultation for your content marketing

Transform your online presence, outperform your competitors, and generate more traffic, leads and sales with sustainable SEO services from the best search engine optimization company.

Schedule a free consultation, during which you :

Learn how SEO can help you achieve your search goals, whatever the obstacle! Gain valuable insights into your industry, your competition and your target audience. Dive into a detailed action plan to achieve your goals.

Content marketing SEO: Stand out on google

1. Flexible support

Just need keywords? We can do that. Need strategic briefs for your copywriters? We can do that too. Perhaps you want to copy and paste fully developed blog content into your CMS. We've got you covered.

2. Coherent planning

We integrate into your content marketing program and offer strategic advice to improve visibility, from in-depth research on important topics to the development of a coherent content plan.

3. Expert content strategy

Based on your keyword research and strategy, our SEO content agency mobilizes thematic expertise to create compelling content that shines on search engine results pages.

Frequently asked questions about Content strategy

Why is it important to have an SEO content strategy?

An SEO content strategy is essential for improving a website's online visibility and attracting qualified traffic. By providing relevant, optimized content, you increase your chances of appearing at the top of search results, which can lead to increased organic traffic and conversions.

What is content marketing? More specifically, SEO content writing

SEO content writing is the practice of creating written material that is not only informative and engaging for readers, but also optimized for search engines. The goal is to produce content that includes particular keywords and aligns with their search intent so that it ranks well in search results.

In SEO content writing, the focus is on satisfying the user's informational needs as well as the search engine's requirements for relevance and quality. It is a tactical element of a broader SEO strategy aimed at attracting organic traffic to a website. Content types vary and can include landing pages, product descriptions and blog posts.

Integrated into an overall content marketing strategy, SEO content writing serves as a powerful tool for attracting quality traffic, increasing brand visibility and, ultimately, boosting conversions.

Content marketing, on the other hand, is a strategic framework that guides the creation, distribution and promotion of different types of content, with the aim of building relationships and engaging your audience. When you integrate SEO content writing into your broader content marketing strategy, you're not just generating traffic; you're attracting the right kind of traffic-visitors more likely to engage with your brand, become leads and, ultimately, customers.


How do you measure the success of an SEO content strategy?

The success of an SEO content strategy can be measured using various performance indicators, such as organic traffic, positions in search results, bounce rate, conversions and return on investment. By monitoring these metrics and adjusting your strategy accordingly, you can continually optimize your online results.


What are the potential financial benefits of an SEO content strategy for the customer?

A well-executed SEO content strategy can bring many financial benefits to the client, including increased organic traffic, improved online visibility, quality lead generation and increased conversions. By improving search rankings, optimized content can also reduce advertising spend and deliver a long-term, sustainable return on investment.

How does SEO content support my SEO campaign?

Our SEO content marketing company helps you create search-optimized content so that Google can present your solution to the people searching for it.

The more online content your site contains on relevant topics, the more likely you are to earn backlinks and reinforce your credibility as an authority in the industry.

Pivotal7 has unrivalled technical expertise in SEO. We'll never create content, or ask you to create content, that hasn't been thoroughly researched or isn't useful to searchers.

Because we manage every aspect of the SEO content creation process, every deliverable we provide is tied to a high-level SEO strategy. Instead of random ad hoc keyword research, our rigorous SEO agency methodology ensures that new keyword themes are unique and targeted to subject intent while avoiding keyword cannibalization.

All the services our SEO content writing agency offers include implementation instructions and metadata, leaving no ranking opportunity to chance.

When we develop and create SEO content for our clients, the ultimate goal is to rank for keywords that attract traffic and generate revenue. We will constantly and meticulously measure success through the prism of search: is your web content being found by searchers whose intent matches the topic? If not, we'll help you optimize your web content to meet your bottom line.