Netlinking, backlinking: how important is SEO?

In the field of search engine optimization (SEO), the terms "netlinking" and "backlink" are often used interchangeably. Although often used interchangeably, these concepts represent distinct but complementary notions, both essential for improving a website's visibility and authority. In this article, we'll explore these concepts in depth, their crucial role in SEO, and how our agency PIVOTAL uses them strategically to optimize our customers' search engine rankings.

What is netlinking?

Netlinking, also known as link building, is an SEO strategy aimed at increasing the number of external hyperlinks pointing to a website. These links, known as backlinks, play a crucial role in reinforcing a site's authority and credibility in the eyes of search engines such as Google. The more quality backlinks a site has, the more relevant and reliable it is perceived to be, which can considerably improve its ranking in search results.

Netlinking encompasses various techniques and approaches to obtaining backlinks. Among the most common are :

    • Quality content creation: Produce attractive and informative articles, blogs, infographics, case studies and other types of content that encourage other sites to refer to them.
    • Partnerships and collaborations: establish relationships with other relevant websites to exchange links. This can include partnerships with blogs, news sites or information portals in the same field.
    • Guest posting: Write articles for other websites, including backlinks to your own site. This technique not only generates backlinks, but also boosts your credibility and visibility with a new audience.
    • Directories and forums: Register your site in specialized web directories and actively participate in forums to obtain backlinks. Although this method is less popular than it used to be, it can still be useful if used judiciously.

What is a backlink?

A backlink is a hypertext link on a third-party website that points to your own site. Each backlink is perceived as a vote of confidence by search engines. High-quality backlinks from high-authority sites are particularly valuable, as they signal to search engines that your site is trustworthy and relevant.

It's important to note that not all backlinks are created equal. The quality of a backlink depends on several factors, including :

    • Domain authority: A backlink from a website with a high domain authority (DA) will carry more weight than a link from a low-authority site.
    • Relevant content: A backlink from a site with relevant content related to your domain will have more impact.
    • Link position: Links placed in the body of the text are generally more valuable than those placed in footers or sidebars.
    • Anchor text: The text used for the link (called anchor text) must be relevant and include keywords related to your content.

The difference between net linking and backlinking

Understanding the difference between netlinking and backlinking is essential to applying these concepts effectively in an SEO strategy:


It refers to the overall strategy and techniques used to obtain backlinks. Netlinking is a proactive approach to improving a website's visibility and authority by obtaining quality external links.


A backlink is an individual link obtained through netlinking techniques. Each backlink is a tangible element of the netlinking strategy.

Netlinking is the totality of efforts made to acquire backlinks, while each backlink is a specific consequence of these efforts. Successful netlinking is based on the ability to obtain high-quality backlinks on a regular and natural basis.

The importance of netlinking in SEO

Netlinking and backlinks play a fundamental role in SEO for several reasons:

  1. Improved Search Engine Ranking: Search engines, such as Google, use complex algorithms to determine the ranking of websites in search results. Backlinks are one of the most important factors in these algorithms. A website with many quality backlinks will be perceived as more relevant and trustworthy, which can improve its ranking.
  2. Increasing Domain Authority: Domain Authority (DA) is a measure of a website's credibility and influence. Backlinks from sites with high authority can increase the authority of your own site, which has a positive effect on your search engine rankings.
  3. Generating Referral Traffic: Backlinks are not only beneficial for SEO, they can also generate referral traffic. When a user clicks on a backlink, they are redirected to your site, which can increase the number of visitors and potentially convert these visitors into customers.
  4. Building brand awareness: Obtaining backlinks from reputable websites can boost your brand's reputation. When your site is mentioned on influential sites, it can increase your brand's recognition and credibility with a wider audience.

Strategic use of netlinking and backlinks

At PIVOTAL, we implement customized netlinking strategies for each of our customers, following these key steps:

SEO analysis and audit

We start with an in-depth analysis of our customers' existing backlink profile and that of their competitors. This step enables us to identify opportunities and gaps. We use advanced SEO tools to assess the quality of existing backlinks, the distribution of link anchors, and the diversity of referring domains.

Search and selection of partner sites

We look for quality websites, relevant to our customers' industry, and with good domain authority. This ensures that the backlinks acquired will have a positive impact. We take several criteria into account when selecting partner sites, including domain authority, content relevance and online reputation.

Creating quality content

Our content experts produce informative articles, case studies, and other types of engaging content that naturally attract backlinks. We focus on creating content that is original, well-researched and relevant to the target audience. We also use storytelling techniques to make content more engaging and memorable.

Outreach and public relations

We contact bloggers, influencers and webmasters to establish partnerships and obtain backlinks in an authentic and natural way. This involves writing personalized emails and building long-term relationships with partners. We ensure that our collaborative proposals are mutually beneficial.

Follow-up and adjustments

We continuously monitor the performance of backlinks and adjust our strategies according to results and changes in search engine algorithms. We use SEO tracking tools to analyze the impact of backlinks on domain ranking, traffic and authority. We also keep up to date with the latest search engine trends and updates to adapt our strategies accordingly.

Reporting and transparency

We provide detailed reports to our customers on the progress and results of our netlinking efforts. These reports include information on the number and quality of backlinks obtained, the impact on search engine rankings, and recommendations for the future. We believe in transparency and open communication with our customers to ensure their satisfaction and long-term success.

The challenges of netlinking


Netlinking is a powerful strategy, but it also comes with its challenges. Among the most common challenges are : 

- Backlink quality: Obtaining high-quality backlinks is essential, but it can be difficult. It's crucial to focus on quality rather than quantity, as poor quality backlinks can damage your site's rankings.

- Search engine penalties: Search engines, especially Google, have strict guidelines when it comes to netlinking. Using unethical netlinking techniques, such as link buying or comment spamming, can result in severe penalties. It's important to follow best practice and comply with search engine guidelines to avoid penalties.

- Time and resources: Netlinking is a time- and resource-intensive process. It requires careful research, the creation of quality content, and the management of partner relationships. Small businesses may find it difficult to devote sufficient time and resources to an effective netlinking strategy. 

Netlinking and backlinks are crucial elements of an effective SEO strategy. They help boost a website's authority, visibility and ranking. At PIVOTAL, we use these tools strategically and thoughtfully to offer our customers lasting and significant results. Thanks to our expertise, we guarantee that every link obtained is a step closer to our customers' online success.

Our tailored approach and commitment to quality enable us to build strong backlink profiles and improve our clients' SEO performance. By understanding and applying the principles of netlinking and backlinking, we help our customers achieve their goals of online visibility, traffic generation and business growth.