Webmasters tools for your company's SEO
Webmaster tools for SEO are solutions specifically designed to automate certain processes, making it easier for large organizations to scale their SEO strategies efficiently. Quality enterprise SEO platforms offer tools that can help with content creation, page optimization, backlink management, technical audits, competitive analysis and more.
Of course, not all enterprise SEO solutions offer the same feature set, which can feel like comparing apples with kumquats. So how do you know which platform is right for your organization? In this guide, we'll compare nine of the best SEO tools for webmasters to help you find the best enterprise SEO platform for your business.
Advantages and disadvantages of the Best Webmaster tools for SEO
1. Ahrefs
Website : https://www.ahrefs.com
Cost: The Enterprise Plan starts at 1,000 EUR/month
KEY FEATURES
The Enterprise Plan unlocks all the features included in Ahrefs' smaller plans, plus extended history tracking, better control of team permissions, enhanced user activity tracking, improved security and API access.
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Expanded Keyword Tracking: Ahrefs offers expanded keyword tracking capabilities that allow you to monitor up to 10,000 keywords. In addition, Ahrefs claims to have the largest keyword database in the United States. Enhanced Security: The Ahrefs Enterprise Plan offers additional security to better protect large organizations with many employees. The enterprise plan offers SSO (Single Sign-On) login for the workplace only, so no external authentication methods are allowed. It also offers SCIM (System for Cross-domain Identity Management), so administrators can more easily manage accounts in the workplace. Integration: The Enterprise Plan offers access to the Ahrefs API, enabling you to retrieve several types of data from its Site Explorer and Keywords Explorer tools. However, use is limited. Customization: Numerous add-on and customization options are available to better meet the needs of larger organizations.
DISADVANTAGES
Reporting limits: Some find that Ahrefs' usage limits can be too restrictive, especially for larger sites (5M keywords, 100 projects, 250 keyword lists, 2M API units/month). Support: Ahrefs does not offer telephone support, and its online support is in English only.
2. Semrush
Website : https://www.semrush.com
Cost: 450 EUR/month for the Business Plan
KEY FEATURES
Semrush offers an extensive set of tools, backed by a vast database. The Business plan is best suited to enterprises and offers access to the API, content marketing platform, share-of-voice metrics, and much more. If the Business plan isn't enough, Semrush also offers customizable Enterprise plans to better suit each organization's needs (contact them to find out more).
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Generous usage limits: Semrush offers up to 10,000 daily reports in its Business package. Large Database: Semrush has a loaded keyword database with 21 billion keywords, 808 million domains, 43 trillion backlinks, and over a billion Google ads. Broad set of tools: Semrush offers a very broad set of SEO tools, extending to social media and PPC (Pay-Per-Click), enabling companies to consolidate marketing processes in one place. Scalability: Semrush's enterprise package tracks up to 40 projects and 5,000 keywords, giving businesses the ability to grow efficiently.
DISADVANTAGES Limited Search Engines: Semrush only works with the Google search engine. You'll need another tool to view performance data for Bing or other engines.
3. Similarweb
Website : https://www.similarweb.com/
Cost: Price not listed/ highly customizable pricing options
KEY FEATURES
Similarweb offers several powerful tools, but its Digital Marketing Intelligence suite is best suited to SEO. This platform uses real user behavior data to provide insights into trending keywords and metrics. BENEFITS FOR
CORPORATE ORGANIZATIONS Unique, Reliable Data Set: Similarweb draws data from a variety of sources, such as UN public data and Google API, anonymous traffic data from Similarweb products, and a network of over 1 million third-party sites. Free trial: Similarweb offers free trials of its products, allowing you to try before you buy. Additional Features: The Digital Marketing Intelligence package offers the tools and data needed to perform keyword research, analyze competitors and PPC (Pay-Per-Click), create successful advertising campaigns and discover high-quality affiliate sources. DISADVANTAGES Limited info on small sites: You may not be able to get accurate data from sites that have very little traffic, which can be a problem for some large companies with many small web touchpoints.
4. BrightEdge
Website : https://www.brightedge.com/
Cost: Prices on request only
KEY FEATURES
Brightedge is a global leader in content performance and organic search for businesses. The platform features many valuable tools, including its data cube (3.5 billion keyword topics), Brightedge Instant (real-time data), Brightedge Recommendations (identifies SEO opportunities for you), and ContentIQ (advanced site audit).
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Designed for Enterprises: You won't have to worry about the platform not becoming more efficient, because Brightedge has been specifically designed for large organizations. Flexible integrations: The Brightedge platform integrates with Google Analytics, Google Data Studio, Adobe Marketing Cloud, Facebook, Majestic, and Moz. Support: Brightedge is dedicated to customer success and provides reliable day-to-day support, including telephone support.
DISADVANTAGES
Complexity: Some find the tool a little overwhelming. On the one hand, this is a good thing, as there is a lot to exploit in the platform. However, this can be problematic for companies with large teams who require training to use the platform.
5. Conductor
Website : https://www.conductor.com/
Cost: Price not listed/ highly customizable pricing options
KEY FEATURES
Conductor presents itself as the #1 platform for enterprise SEO, offering a set of SEO tools for webmasters that help with keyword research, content creation, optimization for crawlers and customers, and advanced reporting and keyword tracking.
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Highly customizable: Conductor will work with you to build a unique package for your organization so you don't spend precious dollars on features you don't need. First-class support: Customers praise Conductor's support and success management team. Numerous integrations: Conductor can integrate with many other tools, including Semrush, Adobe, Google Analytics, Google Search Console, Dragon Metrics, Asana, and more.
DISADVANTAGES
Complexity: The complexity of Conductor's toolset can be overwhelming for beginners and will require a few hours of training.
6. ContentKing
Website : https://contentkingapp.com
Cost: Prices on request only
KEY FEATURES
ContentKing presents itself as the only SEO auditing platform capable of monitoring web properties 24/7. This cloud-based platform offers a full suite of real-time SEO auditing, 24/7 site monitoring, immediate error alerts, site change tracking, on-site search engine crawler activity reports, real-time visual insights, and more.
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Integration with Conductor: Last year, Conductor acquired ContentKing and began the process of integrating the two platforms. For now, integration is limited apart from single sign-on (SSO), but the companies have big plans for further platform integration. Free trial: ContentKing offers a 30-day free trial so you can test its features for yourself. Integration: ContentKing offers API integration with several platforms such as Google Search Console, Google Analytics, Google Data Studio, Adobe Analytics, Microsoft Teams, Slack, and more. Customer support: Enterprise customers benefit from priority customer support.
DISADVANTAGES
Limited feature set: ContentKing doesn't offer the data-driven keyword tools that make some other platforms so effective.
7. seoClarity
Website : https://www.seoclarity.net/
Cost: Core Plan 3,000 EUR/month, Professional Plan 4,500 EUR/month, contact us for Agency Plan rates.
KEY FEATURES
seoClarity combines data, AI-driven insights and automated execution to deliver a complete enterprise SEO solution. The platform brings together dynamic segmentation, keyword research, technical analysis, content marketing, automated reporting and next-generation SEO automation technology to provide an all-in-one SEO and content marketing platform that businesses can rely on.
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Additional options: seoClarity offers several additional and customization options to enhance your plan. Customer Support: seoClarity's customer success team will work closely with your team members to assist with integration strategy and implementation, technical customizations, and ongoing training to integrate team members into the platform. Data security: The platform does not process personally identifiable information or card payment information. Multiple authentication methods, as well as single sign-on, offer enhanced security. Integration capabilities: The platform can integrate with various tools, including analytics platforms, backlink data providers, various business intelligence tools, PPC (Pay-Per-Click) tools, user access management solutions, collaboration platforms, and desktop applications.
DISADVANTAGES
Complexity: Due to the complexity of the platform, team members will require dedicated training hours.
8. Pi Datametrics
Website : https://pi-datametrics.com/
Cost: Prices on request
KEY FEATURES
Pi Datametrics is a search intelligence platform with a special talent for uncovering SEO and business opportunities and risks instantly. The Pi Datametrics platform offers features such as unlimited domain tracking, cannibalization detection, analytics integration, historical volume data, SEO reports and daily, weekly or monthly tracking.
BENEFITS FOR CORPORATE ORGANIZATIONS
Flexible API: You can integrate the Pi Datametrics API into your company's business intelligence platform (Vizia, Domo, Tableau, etc.) to access your data in a single place. Easy collaboration: The platform facilitates collaboration within large teams, enabling you to better manage workflows and share insights across different teams and departments.
DISADVANTAGES
Non-transparent pricing: Pi Datametrics is one of several SEO enterprise platforms that does not publish platform pricing on its website, requiring potential clients to contact them for pricing information.
9. Linkdex
Website : https://www.linkdex.com/en-us/
Cost: Customized pricing/company pricing on request only
KEY FEATURES
Linkdex's award-winning features include visual reporting, easy analytical filtering, rank tracking and relevant insights, easily accessible advanced SEO forecasting, author and influencer discovery, content strategy development, site crawling and auditing, SEO reporting and alerts, and project management.
BENEFITS FOR CORPORATE ORGANIZATIONS
Customer support: Quick and easy integration and customer training to get your team up to speed quickly with the platform. Scalability: Linkdex offers easy scalability for enterprises and large organizations with enhanced content tracking, rank and link capabilities. Customizability: Enterprise package offers discounted credits.
DISADVANTAGES
Lack of integration: Linkdex lacks the integration capabilities that other enterprise platforms provide.
Webmasters SEO tools essential for every organization
In addition to these search engine optimization tools for businesses, there are several other SEO webmaster tools that can benefit any organization.
1. Google Search Console
Google Search Console (GSC) is often the first stop for many web administrators looking to get a better grip on their SEO. GSC gives you an in-depth look at your site's performance in Google's search results, and provides a snapshot of how Google sees your site so you can identify obvious SEO errors or bottlenecks.
For example, GSC reports will tell you whether Google has indexed your pages, whether your structured data has been correctly implemented, and how fast your web pages load.
2. Google Analytics
Google Analytics (GA) is a powerful tool that provides information on how visitors interact with your website. GA gives you a detailed overview of your site's performance, helping you to better understand how your SEO strategies are working and spot opportunities for further optimization. GA reports can show you how many people visit your website, where they come from, what devices they use, what pages they visit and how they interact with your website. And that's just scratching the surface of what this free tool can do.
While I recommend Google Analytics, be aware that this tool is not HIPAA compliant. If privacy is crucial in your industry, look for an alternative compliant analytics platform to track your key performance indicators (KPIs).
3. Screaming Frog
Screaming Frog is an SEO crawler that explores your website to expose errors and help you identify opportunities to improve your technical SEO. This site auditing tool lets you crawl any site on the web and mimics Googlebot, so you can focus on what will help move the organic search needle forward.
Practical uses include broken link detection, redirect auditing, site architecture visualization, duplicate content detection and meta tag analysis. Screaming Frog can integrate with Google Search Console and Google Analytics, and lets you easily export your findings to a table.
Scalable, data-driven SEO solutions from Pivotal
Looking for powerful enterprise SEO services that really make a difference on a large scale? Book a free consultation with Pivotal today, and let us put our corporate SEO experience to work for you.
